Archive for the ‘Programmatic Ads’ Category

AudioTrade is Born, Programmatic Buying Platform Focused on Digital Audio

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Audio.ad, a digital audio advertising solutions company in Latin America and the US Hispanic market, announced the launch of AudioTrade, DSP focused 100% on digital audio.

The AudioTrade technology platform allows agencies and advertisers to programmatically purchase digital audio advertising on online radios, music streaming sites and podcasts on a global and local level.

AudioTrade provides programmatic access to the inventory of different exchanges and direct publishers, including: a2x by Triton, Wideorbit,  Audio.ad, TuneIn and others. Through these sources, more than 500 digital audio publishers can be accessed.

“With this launch, AudioTrade is positioned as the first DSP focused on digital audio born in Latin America with the largest number of international traffic sources. Our platform provides advertisers and agencies with 6 billion opportunities to show audiences worldwide audio advertising, “said Carlos Cordoba, Managing Director of Audio.ad.

“We are pleased to expand our partnership with Audio.Ad through the integration of AudioTrade with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We look forward to fueling the success of their buyers through the addition of top-tier audio inventory to their platform.”

Among the advertising formats offered by AudioTrade are audiospots, companion banners and dynamic ads with different audience segmentation variables such as weather or location. Regarding the modality of purchase, the DSP currently works with CPE (Cost for Listening) and CPM (Cost per thousand impressions).

The platform also has its own digital audio statistics such as CTL (Click Through listening), which records the number of users who performed an action to listen to an audiospot. On the other hand, it delivers reports with information about where each ad was heard, to guarantee the transparency and brand safe of the advertiser.

According to eMarketer, by 2018 25% of the radio advertising pattern will go digital. On the other hand, eMarketer’s “US Advertising and Marketing Spending, by 2016 & 2020″ report highlights that the growth in investment in digital audio in the United States by 2020 in investment will be 111.7%.
“With AudioTrade, agencies and advertisers will be able to programmatically buy digital audio advertising on major online radio stations, streaming audio sites and local podcasts. For publishers, it also represents an excellent opportunity to monetize their inventory and increase their visibility to key media buyers, “said German Herebia, Co Founder of Audio.ad .

ABOUT AUDIO.AD:

Audio.ad is a Cisneros Interactive company that provides digital audio advertising solutions for brands and producers of audio content in Latin America and the Hispanic market in the United States, and enables advertisers to impact with audio spots and other formats Digital to online radio audiences and streaming audio services in a smart and individualized way. Founded by Germán Herebia and Carlos Córdoba in December 2014, Audio.ad has an audience of over 55 million unique users in the region. For more information, visit audio.ad

ABOUT AUDIOTRADE:

AudioTrade is the first DSP focused exclusively on digital audio, born in Latin America and with more sources of international traffic.

The AudioTrade technology platform allows agencies and advertisers to programmatically purchase digital audio advertising on online radios, music streaming sites and podcasts on a global and local level.

For more information, visit:  http://www.audio.ad/audiotrade/en/audioindex.html