New Country Manager at RedMas Peru
Lima, March 13, 2017.- RedMas, a leading digital advertising solutions company in Latin America and the US Hispanic market, incorporated Javier Barraza as Peru’s new Country Manager.
Barraza has a solid experience in the development and execution of Ibound digital marketing campaigns and Geomarketing solutions, appearance in media (TV, radio, press), design of commercial strategies, prospecting and follow-up of clients. He previously served as Director of JaqueMate and as Commercial Director of Smartec. He holds a degree in Marketing from the Peruvian University of Applied Sciences.
Among its objectives, Barraza will continue its growth during the previous 3 years of operations in Peru, establish RedMas as the leader in digital advertising solutions in the Peruvian market, strengthen ties with the country’s main agencies and media centers, and position the different brands of RedMas in the Peruvian market as the best options in digital advertising platforms, as well as publicize and promote the exclusive representations that the company will have in Peru for 2017.
RedMas, belonging to Cisneros Interactive, has offices in the United States, Chile, Argentina, Brazil, Colombia, Mexico, Peru, Venezuela and Uruguay.
RedMas is a leader in digital advertising solutions in Latin America and the Hispanic market in the United States, and is part of Cisneros Interactive. RedMas offers online advertising solutions, and among its products are: Audio.ad (digital audio advertising solutions), Story.ad (specialized in native advertising) and SmartyContent (business unit specializing in video advertising formats). RedMas currently reaches an online and mobile audience of 135 million unique users per month in Latin America and the US Hispanic market.
ABOUT CISNEROS INTERACTIVE:
Cisneros Interactive is the corporate division of the Cisneros organization that groups digital initiatives and is focused on Digital Advertising. It has several companies, being its first investments RedMas, an online advertising business unit with 135 million unique users per month in Latin America and the Hispanic market in the United States, and Adsmovil, the leading mobile advertising network in the region. Other investments in Cisneros Interactive Digital Advertising are Audio.Ad, FLUVIP, Tail.digital and Coyote Media House, to mention a few.