RedMas, a Cisneros Interactive Company, Acquires Populis Brazil

RedMas, a Cisneros Interactive Company, Acquires Populis Brazil

Rodrigo Tigre and Germán Herebia

  • Populis Brazil becomes RedMas Brazil, adding more than 2.000 affiliated sites and 38 million unique users per month to America’s leading ad network

MIAMI (February 23, 2017) – RedMas, a Cisneros Interactive company, today announced the acquisition of Populis Brazil, a digital ad network with more than 2.000 affiliated sites in the market.

With the integration of Populis Brazil, RedMas strengthens its position as one of the leading digital advertising networks in the Americas, increasing its reach by adding hundreds of sites to its offering and incrementing its audience by more than 38 million unique visitors per month, a total that now spans to over 173 million in the region.  Populis Brazil is now RedMas Brazil.

The premium content network of Populis has an audience of more than 38 million unique users per month, distributed in vertical news and entertainment sites, vertical feminine and masculine. Among the advertising formats, it offers display media through standard banners, social media ads, and rich media formats.

The acquisition of Populis in Brazil allows us to increase our advertising offer to advertisers on premium content sites and also grow in audience. During 2017, RedMas will offer brands in Brazil its different digital advertising solutions offered in Latin America and the Hispanic market of the United States” stated German Herebia, CEO of RedMas.

Rodrigo Tigre, the former Executive Director of Populis Brazil and now Country Manager of RedMas Brazil, stated: “The support of a company such as RedMas, belonging to Cisneros Interactive, internationally recognized, is fundamental for this new stage in Brazil. Now Populis becomes RedMas Brazil, and has a very broad portfolio of digital advertising solutions ranging from display, mobile, video and audio advertising”

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